You may not know but Facebook has had some pretty strict guidelines when it comes to running promotions on your Facebook Pages in the past. It is always essential to make sure you’re not in breach of any of these before running a promotion and to make things easy for everyone Facebook are constantly changing these guidelines. But the reason for this blog is that their recent big algorithm change turned the Facebook marketing world upside down.

Here’s some of the guidelines that Facebook has changed for running promotions:

Before: All promotions on Facebook must be run within Apps on Facebook.com, this could be on a Canvas Page or a Page App.

Now: You are now allowed to run promotions on your Timeline or by using a third-party application.

Before: You could not condition entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app.

Now: You can now require a Comment or Like on your post for entry. However, you still can’t ask fans to enter by sharing your post on their own Timeline or to tag their friends.

Before: You must not use Facebook features or functionality, such as the Like button, as a voting tool for a promotion on your page.

Now: You can now not only ask fans to Like or Comment on a post to enter your competition, but you can use Likes as a voting feature.

Before: You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) / Pages.

Now: Facebook has relaxed this guideline, so that you can now use the comments section, status updates, your own blog or even Twitter to notify winners.

These are only a few of the main changes but you can see all of Facebook’s guidelines here https://www.facebook.com/page_guidelines.php or if you have any questions give us a call and we would be happy to help!