Serious about kick starting your social media marketing or taking your social media to the next level? Then you have come to the right place! Check out the following tips that will help put you on the path to social media success:

  1. Do Not Spread Yourself Too Thin
    There are so many social media platforms out there it can be hard to choose which ones to go for and as a start up it can be tempting to go for too many. You need to focus on 2 or 3 platforms to start with as anything over that you simply wont have enough time for and you will not master any platform. To choose the platforms for your business you have to think first off what sort of content you will have available, will you have nice images or unique editorial content? As if you don’t really have any images to share you shouldn’t be wasting time with the likes of Instagram and Pinterest. You also need to consider your target market, by now you should have a good idea of who your business is targeting (if not, you have bigger problems than social media to be thinking about), you need to find out what platforms they use and focus on them. For example, if you are targeting teenagers, they tend to gravitate towards Snapchat, Instagram and YouTube, you won’t find them scrolling through Linked In and if you are targeting to 50 plus age category you want to be focusing on Facebook not Vine etc. If you are unsure where your target market are hanging out on social media either simply ask your current or potential clients about their social media habits or speak to professionals like ourselves.
  2. Growing Your Twitter Following
    We always hear things like “I can’t get people to follow us on Twitter” and yes it is hard to get past a certain point on Twitter when it comes to followers, as once you have got all your family and friends to follow you and your current clients are following you where do you go? The next step is to find industry and thought leaders and then give them a follow. Also check out who is following them and give them a follow as these people are obviously interested in them same things. If your business is targeting just a local area then find a Twitter account specific to your area such as the local newspaper’s Twitter account and scroll through their followers, 90% of them will be from your town/city and therefore a potential client of yours. The more people you follow the more people will start following you in return. But remember, who you follow is a direct reflection of your business so don’t just go on a crazed following spree make sure you have a quick glance over their account first. Another great place to find relevant people to follow is your competitor’s Twitter accounts. People following your competitors, who are offering similar services to you, are most likely to be interested in your business too. They probably don’t know you exist until they receive a notification that you are following them.
  3. LinkedIn Messaging
    LinkedIn is a great platform and I would highly recommend you and your employees set up personal accounts on LinkedIn, whether you actively use a business page on LinkedIn depends on what your findings from point 1 were. The great thing about LinkedIn is that it is a huge network of professionals and it it is a great place to get recommendations on things you are looking for and to also be recommended by someone.  It is also a great place to stay up to date with industry news.  But when it comes to LinkedIn, our top tip is this: When connecting with someone that you do not know, drop them a message briefly explaining what you and your company do, just 3 or 4 sentences nothing too long and do not overload on information or they will not read your message. If they are interested they will ask for more information.  But here is what sets your messages apart from others: ask them to explain what they offer so you can keep an eye out for leads that might be of interest to them, so that you want to help them out as well.  Networking is a two-way street; don’t just message them telling them what you do, expecting them to be interested and know another 10 people who are also interested, you have to build a relationship first. The biggest no no of them all when it comes to LinkedIn messaging is to send a generic sales pitch to every new connection straight away and just change the name at the top of your message, your message will not be read and they will probably delete you.  As a marketing company you would not believe the amount of messages we receive offering marketing services!  People simply do not spend the time to research who it is they are messaging.
  4. Facebook Ads
    When it comes to boosting Facebook page likes we won’t lie; it is very hard! But Facebook ads are a huge help thanks to their targeting features. When you are boosting a post on Facebook it gives you the option to select preferences such as age and gender, so you can ensure that your posts are hitting your target audience. Whatever you do, don’t just select a budget and hope for the best; you will waste your money. If you are confident with Facebook Ads, make sure you check out the Ads Manager which gives you more targeting opportunities.
  5. Plan Ahead!
    With this point it goes back to the good old saying fail to prepare, prepare to fail! You need to have a clear plan with social media and what you want to use it for, be it customer service, driving people to your website or just sales in general. You need to know what you are posting, when you are posting it and where you are posting it. We recommend using a scheduling tool such as Hootsuite or Buffer to schedule your posts so no matter how busy you are your posts are still being shared.

If you have any quick questions on social media or want some professional help, please do not hesitate to contact us today!